Today, Ellyse Perry has been announced as one of L'Oreal Paris' newest ambassadors. The campaign celebrates the 50 year anniversary of the iconic Because I'm Worth It tagline and aims to encourage Australian women to silence their inner critic and recognise their worth. Ellyse joins Australian icons Rosie Batty, Poh Ling Yeow and Jessica Mauboy as the L'Oreal Women of Worth.
On the announcement, made on International Women's Day, Marketing Director of L'Oreal Paris Raagjeet Garg had this to say:
"...Ellyse perfectly embodies the L'Oréal Paris brand ethos and we could not think of more suitable women to lead this movement. We are thrilled to bring together this group of powerful and inspiring women who have overcome adversity, are aspirational, resilient, confident and relatable."
Announcing her partnership on Instagram, Ellyse said:
"The L'Oreal Paris tagline is iconic and is more relevant than ever in 2021. 'Because I'm Worth It' is a reminder to be your authentic self and show onfidence in all you do. This International Women's Day, I urge all women to know their worth and support other women in recognising their worth too."
The campaign will see Ellyse being used across TV, out of home, in-store and online.