With the Australian Open just around the corner, Adidas has launched their latest campaign, featuring Ellyse, to reveal their Adidas x Parley tennis collection.
Both the apparel and footwear are made with Parley Ocean Plastic™ — materials created from up-cycled plastic waste intercepted from beaches and in coastal communities— helping turn threat into thread, combat marine plastic pollution, raise awareness and champion eco-innovative solutions to one of today’s most pressing environmental issues.
To launch the collaboration, Adidas transformed Icebergs Ocean Pool in Bondi to a tennis court, where Ellyse and a host of special guests including former world #1 female tennis player, Ana Ivanovic, along with Ian Thorpe, Mimi Elashiry and Beau Ryan, had a hit of tennis.
The iconic location was chosen to offer a stunning ocean backdrop for the launch of the eco-innovative tennis collection which aims to create change and inspire the industry, athletes, spectators and fans to better protect the Oceans.
The collection will be debuted on court at the upcoming Australian Open with leading players including, Sascha Zverev, Caroline Woznaiacki, Angelique Kerber, Jelena Ostapenko, Lucas Pouille, Dominic Thiem and Jo-Wilfried Tsonga. The campaign will be amplified across social, digital and out of home.